Testimonials

See and hear what founders and executives say about the Cortec experience.

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"If I had to do the whole experience over again, I would do just what I did; I would choose Cortec."


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Steuart Botchford, Sam Hyde

CEO and President,
Circle Surrogacy
Healthcare Services

Ken Goodrich

CEO, Goettl Specialty Services

Tori Gerbig

CEO, Pink Lily B2C Products

Maradith Frenkel

CEO, Little Sleepies B2C Products

Imran Jooma

CEO, Enthusiast Auto Holdings B2C Products

Matt Malone

Founder & CEO, Groundworks Specialty Services

Dr. Dani McVety

Founder & CEO, Lap of Love Healthcare Services

Dan Williamson

Founder and CEO, Aspen Medical Products Healthcare Products

Vince Groome

CEO, Groome Transportation Specialty Services

Harley and Aaron Magden

CEO and President, Window Nation B2C Products

Dan Eisenstadt

Founder & Chairman, Community Veterinary Partners Healthcare Services

Roy Seiders

Co-Founder & Former CEO, YETI B2C Products

Dan Nettesheim

CEO, Barcodes Inc. Value-Added Distribution

Todd Brown

Founder & Former CEO, 180 Medical Healthcare Products

Carl DeMasi

Chairman & Former CEO, Weiman Products B2C Products

Josh Dick

Former CEO, Urnex B2B Products

Paul Schueller

CEO, Franklin Energy Specialty Services

Ryan Heckman

CEO, EVP EyeCare Healthcare Services

As our company continued its rapid growth, we realized we needed a strategic partner to support a larger and more complex business. While additional capital was part of the equation, we focused on finding a partner with proven capabilities and experience that could help our team address the operational needs and infrastructure investments required. We met with a number of private equity firms which had plenty of capital, but did not have the same skillsets or the cultural fit that matched our needs. The Cortec team distinguished themselves from day one through their prior successes growing founder-led businesses. Since closing the transaction, the Cortec team has lived up to all of our expectations and more, and we are excited for the future journey together.

― Steuart Botchford, Sam Hyde, CEO and President,
Circle Surrogacy

After leading Goettl through a period of significant expansion, I was seeking an experienced teammate to support our growth ambitions while remaining true to Goettl’s core value of doing things the right way, not the easy way. Our management team knew Cortec was the right firm after our first meeting. Cortec distinguished themselves through their proven expertise and success with entrepreneur managed home services businesses and their willingness to roll up their sleeves and quickly assist with the challenges of operating a larger, rapidly growing business. After working alongside Cortec since closing, I can clearly see why both Goettl and Cortec are proven winners, and the future is bright for our company.

― Ken Goodrich, CEO, Goettl

We chose Cortec for a number of reasons. First, they had a lot of experience teaming with entrepreneurs and company founders like me and Chris, including with companies created and led by women. Second, Cortec had really deep and broad knowledge of high-growth DTC businesses, like Pink Lily. Third, they came with a senior team who could help us across all the functional areas of our company, including team expansion and development, marketing strategy and tactics, demand planning and supplier development, among others. While we received multiple attractive offers, after spending a lot of time with the Cortec team during the diligence process, we felt they were the best firm to help us build the foundation for the next phase of our growth. This was very important to us, as we wanted to remain leaders and significant shareholders of Pink Lily. Since closing, our partnership is off to a great start, and we are thrilled with our decision and the accomplishments we have already achieved together.

― Tori Gerbig, CEO, Pink Lily

When I founded Little Sleepies in 2018, I never could have imagined how quickly the brand would grow and flourish. The small beginnings of that first product run quickly grew into a passionate and engaged customer base, fueled by positive word of mouth. As the business continued to scale, I recognized the need for a strategic partnership to support our hypergrowth. From our first meeting, I could tell that the Cortec team brought a wealth of experience in operating fast growing companies. More importantly, they were passionate about working alongside entrepreneurs like me. Their commitment to being a genuinely involved partner that would enhance all sides of our business was what set them apart. Cortec hit the ground running from the very start of our partnership: supporting our team with brand-building, digital marketing strategies and improving our operations. As I continue on this amazing adventure as a significant owner and Little Sleepies’ CEO, I feel fortunate to have Cortec in my corner.

― Maradith Frenkel, CEO, Little Sleepies

I’ve had the opportunity to work with numerous private equity firms during my career. For many reasons, Cortec stands head and shoulders above the rest. When Cortec was considering investing in EAH, they did more homework than anyone else, came to the table with great ideas and analyses, and interacted with me and my team in an incredibly thoughtful and respectful manner. Since closing, our leadership team has appreciated Cortec’s many investments in our company, their focus on eCommerce and operational excellence, and their commitment to making us better every day. They are the partners you want in your corner, no matter what challenges and opportunities come at you!

― Imran Jooma, CEO, Enthusiast Auto Holdings

When we began searching for the right partner to support us in our mission to revolutionize the foundation services industry, we wanted a group that had demonstrated success working with founders and entrepreneurs to help them build their companies, possessed a deep appreciation for the importance of collaboration of employees to driving a company’s success and had one of the best investment track records in the private equity industry. The aforementioned factors were essential for us because my management team, our former brand founders and I remain very significant investors and owners of the company. Not only did Cortec have all the qualities we were looking for, the Cortec team also possessed the grinder mentality that mirrors the mindset of the men and women of Groundworks. We share the cultural values of honesty, hard work and winning. Since closing, Cortec and my team have worked side-by-side to build our organization, execute operating initiatives and close add-on acquisitions.

― Matt Malone, Founder & CEO, Groundworks

Our purpose in founding Lap of Love over a decade ago was to provide pets with peaceful end of life care in the home setting. In our search for a partner, we knew we needed someone who believed in our purpose and had the experience to help us reach our vision of serving all pet owners across the United States. Cortec fit the bill in all respects, given their prior successes investing in the veterinary space and working with founders like us. Despite our relationship beginning during a global pandemic, we have been impressed with how quickly Cortec built rapport with our team and helped institute positive change. They are down-to-earth, responsive, hardworking and have been an absolute pleasure to work with!

― Dr. Dani McVety, Founder & CEO, Lap of Love

After founding Aspen and leading the company for 25 years, I was looking for a partner to help guide the company through its next level of growth and development, organically and through M&A. I specifically wanted a group that would respect the unique culture we created at Aspen and provide new opportunities for our employees, who have been instrumental in the success we have enjoyed. Cortec’s expertise in healthcare products, experience with founder-owned businesses and unique hands-on operating approach made them the right partner for Aspen. They are extremely professional and have high ethical standards, consistent with ours. Cortec has delivered on everything they advertised and has earned my trust and confidence.

― Dan Williamson, Founder and CEO, Aspen Medical Products

From our first meeting, I knew Cortec was the right partner for me. They had done their homework prior to their visit, brought an experienced team to the table that will be with us from start to finish, had lots of creative and thoughtful ideas, and we shared plenty of laughs. When I set out to find an investor who could buy out my brother and dad from the company my grandfather started 60 years ago, I thought private equity firms only brought money to the table. After meeting with Cortec, it was clear that because of their many experiences with fast-growing family-owned specialty products and services companies, that I wanted them by my side in taking Groome to the next level.

― Vince Groome, CEO, Groome Transportation

When we were seeking a private equity firm to support our ambitious growth plans, we wanted a group that would bring fresh ideas to the table, connect with all levels of our organization, thoughtfully challenge our way of thinking, and, most importantly, had a long track record of successfully working with entrepreneurs like ourselves. It only took us one meeting with the Cortec team to know that they would be our new partner. They came well prepared and were focused on assessing the investments required to support our short and long-term strategic objectives. Since closing our recapitalization, we couldn’t be happier with our decision. The Cortec team is always there for us in whatever capacity required, and we know that by working together Window Nation will exceed even our own lofty expectations.

― Harley and Aaron Magden, CEO and President, Window Nation

Our team was seeking a teammate to help us rapidly expand our veterinary practice management business through a buy and build strategy, while maintaining our culture and dedication to patient care. I had known the Cortec team for many years as an investor in several of their funds and believed in their business model, so when they agreed to meet my valuation expectations, choosing to work with them exclusively was easy. Since closing, Cortec has been an ideal partner, providing us with strategic guidance, helping us build the leadership team, and making the requisite investments in processes and infrastructure.

― Dan Eisenstadt, Founder & Chairman, Community Veterinary Partners

My brother and I chose Cortec because of their experience investing in entrepreneur-led, high-growth businesses. They've helped us focus on the right priorities for the business, and they've been instrumental in helping us think through key strategic decisions at various points in our growth. We’ve worked hand-in-hand to build new leadership teams across all functional areas, grow our brand through new product introductions and extensive marketing initiatives, implement new IT systems, and evolve our business processes. They’ve helped us scale the business to effectively manage very rapid growth - without them I know we wouldn’t be where we are today!

― Roy Seiders, Co-Founder & Former CEO, YETI

From the first time we met, Cortec stood out in their understanding of our business, energy level, and commitment to investing in our growth and future success. They have truly been my partner every step of the way, as we’ve grown organically and through a number of acquisitions, which has been extremely valuable to me as both a CEO and also a continuing owner of the business.

― Dan Nettesheim, CEO, Barcodes Inc.

Despite higher offers from some other private equity firms, we chose Cortec because of their prior successful medical products investments and experience growing entrepreneur-led businesses through sales team development. Cortec was absolutely the right partner for us, as they helped us thoughtfully, quickly, and significantly scale the business. As a result, I made more money in my “second bite of the apple” than I did through my sale to Cortec (and had a lot of fun along the way)!

― Todd Brown, Founder & Former CEO, 180 Medical

After leading Weiman for over 30 years, I wanted a private equity firm that could help me promptly transition to a board role post-closing and grow the company after my departure. Cortec successfully recruited a new CEO, facilitated my transition, and helped shape a promising direction for the future, all while respecting Weiman’s heritage and culture.

― Carl DeMasi, Chairman & Former CEO, Weiman Products

Making the decision to sell the business that my great-grandfather started more than 75 years earlier was extremely personal. When I eventually decided to transition out of the day-to-day CEO role to Chairman, my confidence that I had selected a trusted and hands-on private equity partner was fully confirmed. I chose Cortec due to their experience and numerous successes transitioning businesses from entrepreneurial to institutional ownership, willingness to be intimately involved in the business during and following a leadership transition period, stellar reputation, and my trust and confidence in the sincerity and focus of their team of professionals.

― Josh Dick, Former CEO, Urnex

The Cortec team worked throughout the investment period to support management's initiatives to diversify and grow the business, refine systems and controls, attract additional talent, and retain the key team members who founded the business. They honored their commitments and, together, we generated a terrific outcome.

― Paul Schueller, CEO, Franklin Energy

As a former private equity investor with significant healthcare experience, I knew exactly what I wanted in a partner to help build my multi-site surgical eyecare business. Cortec brought it all to the table: i) significant multi-site healthcare experience; ii) a long track record of success investing in the healthcare industry, both in products and services; and iii) a “hands-with” approach to help me and my team wherever and whenever we needed them. While I hired an investment banker, I very quickly elected to work exclusively with Cortec as a majority owner/partner. This was a good decision, as Cortec delivered on everything they told me going into the process, and closed on time and at the promised valuation.

― Ryan Heckman, CEO, EVP EyeCare

What You Can Expect


Cortec Group is genuinely different than other private equity firms. We visit a limited number of companies each year, use highly experienced senior team members to quickly assess them, work closely with our management teams to build value, and generate attractive investor returns by consistently applying our business model.

What To Expect From Us